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Aug 28

Customers Don’t Trust Subscriptions

Consumers have spoken. An alarming 80% say they regret signing up for subscription services to receive products on a monthly basis. This customer retention model is quite simply going the way of the dinosaurs. Online and mobile shopping options negate the need for consumers to sign up for monthly re-orders, and customers shy away from brands that only offer this method of purchasing. Recently, GimmeAnother, launched a survey… Read More »

Posted by Jennifer on Wednesday, August 28th, 2013 and filed under Blog Posts, Featured

Aug 5

Don’t Let Your Customers Break Up With You

Relationships can be fickle. And the retailer-customer relationship can be especially flaky. A customer has the right to break up with you at any moment. He/she does not have to call or even send an “it’s-not-you-it’s-me” text. Did you know that, according to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers? The good news is that, according to the Harvard… Read More »

Posted by Jennifer on Monday, August 5th, 2013 and filed under Blog Posts, Featured