Consumers have spoken. An alarming 80% say they regret signing up for subscription services to receive products on a monthly basis. This customer retention model is quite simply going the way of the dinosaurs. Online and mobile shopping options negate the need for consumers to sign up for monthly re-orders, and customers shy away from brands that only offer this method of purchasing. Recently, GimmeAnother, launched a survey… Read More »
Posted by
Jennifer on
Wednesday, August 28th, 2013 and filed under
Blog Posts, Featured
Relationships can be fickle. And the retailer-customer relationship can be especially flaky. A customer has the right to break up with you at any moment. He/she does not have to call or even send an “it’s-not-you-it’s-me” text. Did you know that, according to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers? The good news is that, according to the Harvard… Read More »
Posted by
Jennifer on
Monday, August 5th, 2013 and filed under
Blog Posts, Featured
No matter how hard he tried, CEO Jon Roketenetz couldn’t dissuade himself from creating GimmeAnother, a mobile re-order option that retailers can offer their loyal customers. And neither could anyone else. Trusted business allies, friends and family all expressed their desire to have the GimmeAnother app on their smartphones. ASAP. In fact, they were so eager to indulge in the convenience that they offered to help implement the… Read More »
Posted by
Jennifer on
Friday, June 21st, 2013 and filed under
Blog Posts, Featured
Musty ol’ customer retention models don’t work with today’s mobile masses. Recurrable’s GimmeAnother app gives the power back to the purchaser. Let’s take a look at the two most common ways for baiting consumers and discuss how these methods actually punish your loyal following rather than rewarding them with reorder convenience. 1. Subscription models only serve to encourage canceled orders. “Consumers drop out of subscription services sooner rather… Read More »
Posted by
Jennifer on
Saturday, May 25th, 2013 and filed under
Blog Posts, Featured
